Keeping it Simple — Yusuf, 3rd St, Society Hill

Yusuf is a producer, photographer, filmmaker, and the owner/creator of Veteran Freshman, a Philly concert and event series. I met him when taking pictures of Sauda a week or two ago, and we ran into each other in Society Hill this afternoon. I appreciate the nods to old school hip hop in this look, the chain, the tank, the thick plastic glasses, and of course, the Malcolm X button. Casual but sharp. I also appreciate the semiotic efficiency. Yusuf's packing in the maximum amount of meaning through a small number of carefully selected visual signifiers.